14 Nov '11, 12am

Industry, cradle to cradle, and the natural world

The pace of development over recent decades has seen unprecedented advances in technology, prosperity and consumption - and a world facing the challenges of climate change and resource depletion. However, an influential new philosophy is helping to reshape how companies can adapt to the new environmental agenda and develop sustainable polices than can actually be good for business. That philosophy was heralded in the book Cradle to Cradle: Remaking the Way We Make Things by the German chemist Michael Braungart and American architect William McDonough. Published in 2002, it introduced the Cradle to Cradle concept, the central premise of which is that products should be conceived from the very start with intelligent design and the intention that they will eventually be recycled, as either 'technical' or 'biological' nutrients. Cradle to Cradle models human industry on the na...

Full article: http://www.businessgreen.com/bg/industry-voice-blog/21238...

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