12 Nov '11, 12pm

Sustainable packaging ensures the best deal | | #packaging #sustainablepackaging #greenblogs #greenliving

Sustainable packaging ensures the best deal | | #packaging #sustainablepackaging #greenblogs #greenliving

Sustainable Packaging via Shutterstock A consumer's first interaction with a product is its packaging. The way a box looks communicates certain things about the brand - food marketed towards children comes in brightly colored packages featuring cartoon characters or animals, while food marketed towards adults comes in packages highlighting the product's health benefits. Packaging can highlight the brand name for products like cosmetics, jewelry or clothing where people are often paying for the specific brand as much as they are for the product. Ultimately it's a marketing tool - it catches the consumer's eye first and then, hopefully, keeps them from turning their attention to any other products. Increasingly, packaging can tell consumers about the environmental values of the products they're buying. Sometimes it's as subtle as a garage door to the face - products may lite...

Full article: http://www.earthtimes.org/green-blogs/green-living/sustai...

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