11 Nov '11, 10am
SaveUp Rewards Americans for Saving Money
SaveUp already secured $2 million in seed capital from BlueRun Ventures and True Ventures. “SaveUp is disrupting and completely reinventing the entire concept of traditional rewards programs,” said Jonathan Ebinger, Partner at BlueRun Ventures. He and the other investors believe that SaveUp’s unique and creative approach to motivating Americans to improve their financial health would succeed. Time will tell if they’re right, but I’ve got the feeling we’ll see large banks beginning to offer similar programs in the near future. Don’t you think Bank of America for example would do everything it can to be mentioned on the news not because it wants to make money out of debit card fees but out of a rewards program that rewards customers for saving money? I bet they do.