10 Nov '11, 5pm

Coca-Cola Makes 2012 Olympics Recycling Pledge

Coca-Cola Makes 2012 Olympics Recycling Pledge

The soft drink giant plans to ditch standard delivery trucks for shipments to Olympic Park in favor of 14 new biogas lorries. Photo: Flickr/sillygwailo Coca-Cola has pledged to recycle all clear plastic bottles collected at the London 2012 Olympic and Paralympic Games into 80 million new Coke bottles, the company announced on Wednesday. As part of the pledge, Coca-Cola will recycle all colorless Coke and non-Coke PET plastic waste into new bottles within six weeks of the the closing ceremony, reports Marketing magazine . The company estimates that the recycling plan will account for one-fifth of all consumer waste produced at game venues. Through a partnership with Sita UK , the waste management partner of the London Organising Committee of the Olympic and Paralympic Games (LOCOG), Coke will send plastics to Continuum Recycling – the company’s joint venture recycling facil...

Full article: http://earth911.com/news/2011/11/10/coca-cola-makes-2012-...

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