09 Nov '11, 6pm

Victoria’s Secret to Greener Catalogs

Victoria’s Secret to Greener Catalogs

Five years after making headlines for partnering with ForestEthics, Limited Brands, the parent company of Victoria’s Secret, reported last week that it has dramatically increased the use of post-consumer waste (PCW) and FSC-certified paper in their Victoria’s Secret catalogues – from 23 percent in 2007 to 88 percent by the end of 2009. This percentage, as ForestEthics noted, is considered exceptional for a large direct mailer. Does it mean these catalogs can be considered now eco-friendly? Probably not, but this is still an impressive progress for a company that only 6-7 years ago was as far as it can get from this level of greenness.

Full article: http://www.triplepundit.com/2011/11/victorias-secret-cata...

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