09 Nov '11, 4pm

Daniel Yergin: How 'The Walmart Effect' Applies to Shale Gas

Daniel Yergin: How 'The Walmart Effect' Applies to Shale Gas

The breakthrough energy innovation of the 21st century is not thin-film solar, sophisticated wind turbines, advanced biofuels or small-scale nukes. It's shale gas. So says Daniel Yergin , the energy guru and author of "The Quest: Energy, Security and the Remaking of the Modern World " (Penguin, $35), who was interviewed Tuesday by Walter Isaacson at the Aspen Institute in Washington. Yergin, the best-selling author, consultant and all-around energy guru, is right: The ability to extract natural gas from shale, using a controversial technique known as fracking, is reshaping America's energy landscape. "So far this century, this is the biggest innovation in energy, in terms of scale and impact," Yergin said. He likened its impact on the energy business to the arrival of a new Walmart in town, which shakes up competitors, big and small. The impact of cheap, abundant natural g...

Full article: http://www.greenbiz.com/blog/2011/11/09/daniel-yergin-how...

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Publication Date: Thu, 2011-11-10 Contact: Mica Odom, (512) 691-3451, [email protected] (Washington, DC – November 10, 2011) A...