31 Oct '13, 9am

Want consumers to be more sustainable? Show them the money

Want consumers to be more sustainable? Show them the money

Companies can change people's behavior in order to benefit society and the environment -- it's just a matter of knowing how to do it. The Network for Business Sustainability's Systematic Review on Driving Social Change (PDF ) reveals three key components to effectively change people's behavior. Although just one of the three components, motivation strongly influences whether people will make the choice to alter actions, rethink decisions and possibly change their lifestyle. Engaging various stakeholder groups -- employees, consumers and shareholders -- sometimes can be more effective with the use of incentives. For example, goal-setting empowers employees to meet their targets; positive feedback increases engagement in the process; and public recognition for good actions is effective across several stakeholder groups, all of which present little to no cost to a firm. But n...

Full article: http://www.greenbiz.com/blog/2013/10/31/cold-hard-cash-ca...

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How to design eco-labels to influence consumers

How to design eco-labels to influence consumers

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