08 Nov '11, 12pm

5 Lessons on Building Iconic Brands at Any Scale

5 Lessons on Building Iconic Brands at Any Scale

It is easy to get behind a winner, but by definition change-making innovation forges through uncharted territory that disrupts the status quo. Udaiyan Jatar and Josè d' Alessandro of Blue Earth Network hope to help changemakers build iconic brands, whether they are trying to innovate at the bottom of the pyramid (BOP) or in one of the largest corporations in the world. We caught up at the recent Net Impact annual conference, a place of special significance for Blue Earth Network. Two years ago, this is where Udaiyan (who goes by UJ) first met the executive director of economic development for the Red Lake Nation, an American Indian tribe in Minnesota. UJ is passionate and experienced, with over 20 years launching brands, described how the Red Lake Nation's heritage of protecting the land has led to the preservation of a lake so pristine that it produces superior fish, both...

Full article: http://www.greenbiz.com/blog/2011/11/08/5-lessons-buildin...

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Google Street View expands in Singapore to include iconic sites

Google Street View expands in Singapore to incl...

sg.news.yahoo.com 08 Nov '11, 5am

to include panoramic views of the city-state’s iconic and heritage sites. According to a media statement last Tuesday, Goo...

Google+ Pages for Business, Brands Now Rolling Out

Google+ Pages for Business, Brands Now Rolling Out

searchenginewatch.com 07 Nov '11, 9pm

“Many of you have already verified your Place page via Google Places for business. We encourage you to continue maintainin...

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asiaone.com 10 Nov '11, 9am

AsiaOne Thursday, Nov 10, 2011 Businesses are wasting time and money trying to reach people online without realising that ...

Building retrofits: From New York to Mumbai, a ...

e360.yale.edu 07 Nov '11, 1pm

Building Retrofits: Tapping The Energy-Saving Potential No more cost-effective way to make major cuts in energy use and gr...

The Making and Marketing of Sustainable Brands

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greenbiz.com 14 Nov '11, 12pm

I am always excited and energized by the environmental professionals at the world’s largest brands who have devoted their ...

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renewableenergyworld.com 07 Nov '11, 4pm

This morning in Texas, United Airlines will operate the first U.S. commercial flight powered by advanced biofuel, utilizin...

Google Loves Brands

seobook.com 15 Nov '11, 5pm

...that 100% of the time it will only be the largest brands in the world in these spots. Rather, it generally says that th...

Haute Design: Lessons From The Frontlines of Fashion - Haute Living

Haute Design: Lessons From The Frontlines of Fa...

hauteliving.com 09 Nov '11, 10pm

When it comes to interior design, inspiration is often gleamed from sources beyond the field itself. From literature to ar...

5 Ways To Improve Your International SEO Strategy

5 Ways To Improve Your International SEO Strategy

searchengineland.com 08 Nov '11, 2pm

If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet a...

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ecohomemagazine.com 07 Nov '11, 5pm

The Evergreen community in Ontario is made up of 252 LEED-Certified homes. Perhaps the greatest lesson Kevin O’Shea learne...

Do brands need an exact match domain?

searchenginejournal.com 10 Nov '11, 7pm

Planning a start-up? You may need to think about SEO and exact match domains before picking a brand name. If you’re about ...

Email Marketing Is Not Dead, Part 2: Building a List | Network

Email Marketing Is Not Dead, Part 2: Building a...

networksolutions.com 08 Nov '11, 2pm

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The Week's Best Viral Videos & Video Marketing Lessons - Caught On Film Edition

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Omega Center for Sustainable Living First Green Building in America Living Building Challenge

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bnim.com 07 Nov '11, 3am

October 12, 2010 – The International Living Building Institute today announced the long awaited results of the Living Buil...