28 Oct '13, 11am

Startups compete to defeat the 'soft costs' of solar power

Startups compete to defeat the 'soft costs' of solar power

The challenge for any startup company is convincing investors that you have a sound business plan and you're ready to disrupt the marketplace. As if that wasn't enough, a select group of entrepreneurs compressed their pitches down to 10 minutes or less and delivered them last week at a live competition in front of North America's largest solar industry gathering, Solar Power International . Led by the runaway winner, an e-commerce venture for solar photovoltaic (PV) system design and engineering called Greenlancer , the competition showcased how young companies aim to reduce soft costs, such as customer acquisition and permitting, line items that weigh heavily on project developers as solar panels and other installation components have gotten cheaper. Driving down soft costs has been a hot topic in the solar industry this year. Sunrun Inc. recently announced funding suppor...

Full article: http://www.greenbiz.com/blog/2013/10/28/solar-startups-co...

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