07 Nov '11, 4pm

How Shopping With Your Cell Phone Will Help You Buy Green ...: Shopping during the holidays is a headache, but a...

How Shopping With Your Cell Phone Will Help You Buy Green ...: Shopping during the holidays is a headache, but a...

Using cell phones for shopping has been on the radar for years now, but it seems like only recently that using mobile devices to figure out what to buy and where has really gained a foothold among consumers. Om Malik of GigaOm points out a Deoitte study with some interesting figures: 27% of US smartphone users will use the device during in-store holiday shopping: A new Deloitte survey (Oct 26) of 5,000 U.S. consumers says of the 42% of consumers who own a smartphone, 27% will use the device while shopping for the holidays. 67% of these shoppers will use the devices to find store locations, 59% to compare prices, 46% to check product availability, 45% to shop at online stores, and 40% will scan bar codes. As Malik points out, this isn't necessarily about finding the best bargains, but rather finding what you want and where it is located. This can be a major opportunity for ...

Full article: http://www.treehugger.com/gadgets/how-shopping-with-your-...

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