07 Nov '11, 11am

Are Smarter Consumers Less Green?

Are Smarter Consumers Less Green?

A pair of recent surveys suggest that as Americans get smarter on energy and environmental issues, they’re less willing to take action. That’s what I’ve gleaned from separate surveys from the polling firm GfK Roper and the nonprofit ecoAmerica . Both are updates of surveys done previously, so they offer good indications of trends. Those trends show that Americans’ knowledge of environmental issues is rising, but their sense of how much they are willing to do — and how much of a difference their actions might make — is decreasing. The good news, says GfK, whose latest survey (download - PDF ) looks back at 20 years’ worth of data, is that “Americans are in a much better place in terms of levels of environmental knowledge. Seventy-three percent of Americans say they know a lot or fair amount about environmental issues and problems – up 20 percentage points since 1995. In add...

Full article: http://www.greenbiz.com/blog/2011/11/07/are-smarter-consu...

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