07 Nov '11, 12pm

7 Reasons Why the Public Is Not Engaged on Climate

7 Reasons Why the Public Is Not Engaged on Climate

The fate of climate programs and policies, both in terms of adoption and implementation, depends in large part on the level of public engagement. Regrettably, the overall lack of widespread buy in among the American public has doomed numerous efforts in recent years. It is important to understand why this is so; it is difficult to overcome barriers if you don’t know what is getting in the way. The nonprofit Resource Innovation Group’s Social Capital Project has been focusing on climate communications and behavior change for the past seven years. In our experience working with nonprofit, government, academic, and business leaders from across the U.S. and Canada, we have identified the following seven primary reasons for why the vast majority of the public have yet to actively engage in addressing climate change. In the coming months, Climate Access.org , the Social Capital ...

Full article: http://www.greenbiz.com/blog/2011/11/07/7-reasons-why-pub...

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