07 Nov '11, 7am

Social Innovation: Can Apple become a Solar Game Changer?

Social Innovation: Can Apple become a Solar Game Changer?

wants to embrace social innovation and build a big solar farm to power its newly built, $1 billion data centre in North Carolina, and that it will reshape the land to make it more suitable for solar panels. The late Steve Jobs said he wanted to make the North Carolina centre "as eco-friendly as you can make a modern data centre." In reality these computer places are extremely air-conditioned, making them gas-guzzling monsters; some require nearly 50 times more power than a comparable sized office space. Apple has not made any formal announcement regarding these social innovation plans. Its data centre went live this spring. The 500,000-square-foot facility is five times the size of Apple's previous data place in Newark, California. It be will be used to power the company's new iCloud service, which offers up to 5 GB of free online storage to Apple users. However, in April ...

Full article: http://www.justmeans.com/Social-Innovation-Can-Apple-beco...

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