06 Nov '11, 11am

Marc Stoiber on Making Your Brand 'Future-Proof'

Marc Stoiber on Making Your Brand 'Future-Proof'

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. My conversation this week focused on branding and its evolution in this new and very different economy. And I was fortunate to be having this conversation with one of the more insightful branding souls out there, Marc Stoiber . A regular contributor to GreenBiz.com , Marc also runs his own consultancy helping companies to, as he coins it, "create future-proof brands." We talked about his very interesting career trajectory, his personal evolution into the world of sustainability along with the unique perspective he brings to it, and finally, what he feels companies both need to pay attention to and let go of to survive down the road. Marc is a marketer. And he found out early on that you cannot convince people of something by constantly harping on the problem - so...

Full article: http://www.greenbiz.com/blog/2011/11/06/marc-stoiber-maki...

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