04 Nov '11, 6pm

Social Media Tools for Nonprofits

Have clear goals for your social media campaigns. What do you want to accomplish? Create SMART objectives (specific, measureable, attainable, relevant, and timely), and track the payoff from your efforts by using this return on investment calculator . Make sure you have staff and/or volunteers familiar with social media available to help your organization provide a steady stream of on-topic, engaging messaging. If you’re concerned about giving up control, consider creating a social media policy to provide training and support, such as the one Mayo Clinic provides to its employees. Identify the social media platforms that are the best fit for your organization. What are you already doing? What are similar nonprofits to yours doing? Ask your existing supporters and volunteers which social media platforms they use. What do they think would be most effective? Invest in your pr...

Full article: http://www.triplepundit.com/2011/11/social-media-nonprofi...

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Social Media Tools for Nonprofits

triplepundit.com 04 Nov '11, 6pm

Have clear goals for your social media campaigns. What do you want to accomplish? Create SMART objectives (specific, measu...

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