02 Nov '11, 2pm

Americans Aren't Putting Enough Energy into Efficiency Efforts

Americans Aren't Putting Enough Energy into Efficiency Efforts

• Denial . "Most Americans continue to live in denial about their energy consumption," the report said. Despite doing less to save energy, 71 percent of respondents said they believe they are using the same amount or less energy than they did five years ago. Twenty-six percent said they were using more, and 3 percent said they didn't know. • A high-tolerance for bill increases. Fifty-eight percent said their utility bill would have to increase by more than $75 a month before they'd consider spending money on energy improvements. On average, respondents said it would take an increase of $112 to spur them to action. • Costs. "The people who most need to make energy efficient improvements are the least able to make them," according to Shelton. "Ultimately," her company's report said, "those who can better afford to spend money on home improvements were more sensitive to bill ...

Full article: http://www.greenbiz.com/blog/2011/11/02/americans-arent-p...

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