02 Nov '11, 12pm

How a Broader Definition of 'Value' Opens the Door to Sustainability

How a Broader Definition of 'Value' Opens the Door to Sustainability

Where are we going with this sustainability thing? Two findings from two research surveys over the past week speak to a common frustration among companies working towards a more sustainable business model. The Tomorrows Value Rating identified a striking lack of targets and objectives among the best regarded corporate sustainability practitioners. McKinsey's latest survey of company executives found that many still have not been able to identify a core business driver associated with best practice in sustainability. Both of these findings speak to the difficulty companies are having in identifying a place for sustainability within the overall business direction. Consider the sustainability landscape for a major company. Some aspects will be "no-brainers:" New green products that have customer appeal, energy efficiency investments with payoff timescales of less than five ye...

Full article: http://www.greenbiz.com/blog/2011/11/02/bringing-new-kind...

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Business Leaders Still Struggle to Integrate Sustainability into MIssion #bsr11

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C102 BACKORDER OPENS!

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