01 Nov '11, 9pm

Hasbro Targets Paper Packaging Sustainability with New Policy

Hasbro Targets Paper Packaging Sustainability with New Policy

Greenpeace has chalked up another win in its campaign to get companies to shift to greener paper supplies. Hasbro followed in the steps of Mattel, releasing a new paper and forest products policy today that will guide the toymaker to its 2015 goal that 90 percent of its paper packaging will either be recycled or come from sustainable sources. The policy includes 10 key requirements largely aimed at its supply chain, including avoidance of Mixed Tropical Hardwood virgin fiber and forest products from controversial sources. Hasbro also wants suppliers to: use at least 30 percent post-consumer recycled content manufacture forest products without chlorine and maintain chain of custody documentation of forest products if they cannot be credibly certified by a third party Eventually, the company expects all of its suppliers to become "credibly certified." For its part, Hasbro wi...

Full article: http://www.greenbiz.com/blog/2011/11/01/hasbro-targets-pa...

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