01 Nov '11, 3pm

Playing for Good: New Social Games to Benefit Nonprofits

Playing for Good: New Social Games to Benefit Nonprofits

Brands sponsor Beekin and benefit from consumer engagement with their brand. Consumers want to purchase and promote brands that supports a good causes, according to Edelman goodpurpose Study 2010 . Social purpose is a key motivator of purchases. The results of being associated with a good cause are: increased sales and customer loyalty, greater differentiation from the competition, and a better reputation. To maximize reach, celebrities with social media juice help get the word out about the campaign. Nonprofits gain a new revenue source and additional awareness about their cause. Consumers have fun testing their knowledge by while gaming and they feel good that they’re doing good while having fund. And, while they may not realize it, they are becoming aware of social problems and their ability to help solve them.

Full article: http://www.triplepundit.com/2011/11/playing-good-new-soci...

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