31 Oct '11, 9pm

Stop Buying Crap - Brian Reich, marketing guru & author of SHIFT & RESET - great guest post re conscious consuming

Stop Buying Crap - Brian Reich, marketing guru & author of SHIFT & RESET - great guest post re conscious consuming

Welcome to our guest contributor, Brian Reich, marketing guru and author of SHIFT & RESET: STRATEGIES FOR ADDRESSING SERIOUS ISSUES IN A CONNECTED SOCIETY , who has provided the following exclusive for The Alternative Consumer : We live in a time of incredible excitement and opportunity. Our world is globalized, smaller, tightly connected and more deeply intertwined world than ever before. Still, many of the most pressing issues that challenge our society today aren’t being properly addressed. We are standing on the sidelines, waiting for real change to occur–missing out on our opportunity to have a meaningful impact. Let me be clear: You don’t need to wait around for an organization to be formed for you to take actions that help address today’s issues. You can begin thinking differently now. Individuals must go beyond simply expressing their desire for change or compl...

Full article: http://www.alternativeconsumer.com/2011/10/31/stop-buying...

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