31 Oct '11, 5pm

Molson Coors explains why it decided to give a crap about the environment:

The problem with corporations trying to do the right thing is that even if they were actually being socially and environmentally responsible, who would know? I mean, everyone knows that it's written into our country's laws that corporations must be sociopaths who care about nothing beyond enriching themselves . So it's refreshing to see Eric Roston , editor at Bloomberg's new sustainability blog The Grid , put some blunt questions to Bart Alexander, chief corporate responsibility officer for Molson Coors . [Roston]: Yeah… That’s an issue with this whole space: It all sounds like do-gooder pablum. But really, how does this affect the stock price? [Alexander]: Financial stakeholders ask if a company is looking at risks and opportunities in a qualitative way. At the start, we really couldn’t show our return on investment for our company itself. We did some benchmarking and ha...

Full article: http://www.grist.org/list/2011-10-31-molson-coors-explain...

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