31 Oct '11, 12pm

The Not-At-All-Distant Future of Green Gamification

The Not-At-All-Distant Future of Green Gamification

Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90 percent of U.S. kids aged 2-17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but also an influential adult segment. It is small wonder, then, that "gamification" is the most disruptive force to impact marketing since the arrival of social media. Typically defined, gamification refers to the use of game mechanics , such as points, badges, leaderboards and challenges in non-game settings. Traditional examples include airline frequent flyer programs and "Buy 10, Get 1 Free" loyalty offers. But the proliferation of social media and smartphones along with the cultural adoption of gaming has increased both the scope and sophistication of gamification. At its co...

Full article: http://www.greenbiz.com/blog/2011/10/31/not-all-distant-f...

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