05 Oct '13, 11pm

Gates-Backed Vegan Meat Company 'Beyond Meat' Poised to Take Veg Options ... - Eat. Drink. Better.

Gates-Backed Vegan Meat Company 'Beyond Meat' Poised to Take Veg Options ... - Eat. Drink. Better.

Despite heavy-duty denialism from entrenched animal marketers, there’s a growing awareness (even among Americans NOT bent on vegan world takeover) that our meat-soaked food culture is a disaster in progress. Beyond Meat hopes to meet the growing demand for plant-based vs. animal-based foods, even — and this is the part that probably secured Gates’ investment, as well as frightened and annoyed chicken flesh sellers — among non-vegan consumers.

Full article: http://eatdrinkbetter.com/2013/10/05/vegan-meat-company/

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