25 Aug '13, 6am

#Upcycling: Driving sustainable transformation via the power of #design #sustainability

#Upcycling: Driving sustainable transformation via the power of #design #sustainability

The most successful companies embrace good design by loudly and clearly stating their positive intentions. When a CEO declares that his or her company will improve the water quality of an entire community or build a workplace that will generate more renewable energy than it requires, this statement alone can unleash enthusiasm, creativity and innovation. A statement of intention places values first. It stresses the good, such as 'we will use and generate only renewable energy,' rather than the more commonly stated less bad; 'we will reduce our use of fossil fuels.' ... It sets an inspiring goal that tells people where the company wants to be. It signals a commitment to constant improvement, letting employees, customers, partners and shareholders know unequivocally that they are part of a creative, positive force in the world. Intention is powerful. Intention drives change....

Full article: http://peakenergy.blogspot.com/2013/08/upcycling-driving-...

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