30 Sep '11, 4pm

Global warming as punchline. @Keithkloor on the humor effect:

Comedy may be able to make inroads with audiences in ways that ‘serious journalism’ often cannot. With an issue as serious as climate science suggests, communicators should not shy from taking the risks of injecting humor as appropriate. Last week, Colorado-based science journalist Michelle Nijhuis lamented the standard environmental news story. She wrote : “Environmental journalists often feel married to the tragic narrative. Pollution, extinction, invasion: The stories are endless, and endlessly the same. Our editors see the pattern and bury us in the back pages; our readers see it and abandon us on the subway or in the dentist’s office.” Commentary A welcome exception to this rule, Nijhuis noted, was New Yorker writer Ian Frazier, who has injected humor into the many environmentally themed nonfiction pieces he’s penned over the years. This might also be the key to the s...

Full article: http://www.yaleclimatemediaforum.org/2011/09/making-funny...

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