30 Sep '11, 4pm

Nike Jumps Into Venture Capital to Fund Green Start-Ups

Nike announced this week that it's launching a venture capital arm called the Sustainable Business & Innovation Lab to invest in start-up companies in renewable energy, efficient manufacturing and healthy lifestyles. The world's largest sporting goods brand made the announcement in its corporate sustainability report, which says its mission "is to enable NIKE, Inc. to thrive in a sustainable economy." Nike wants to support green businessess but its investments will also be guided by choosing companies that offer innovative ideas for its own business growth. It also plans to finance partnerships with government and non-profits. The company is looking for new product ideas that incorporate sustainability and ways to reduce costs for raw materials, energy and other expenses. Last year, Nike started selling soccer uniforms made from recycled polyester and is looking for other ...

Full article: http://www.sustainablebusiness.com/index.cfm/go/news.disp...

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