30 Sep '11, 3pm

Why Fair Trade is Thriving, Even in Tough Times

Why Fair Trade is Thriving, Even in Tough Times

The proliferation of labels and claims at the grocery store can befuddle even the most conscientious consumer. What to buy? Organic produce? Locally grown vegetables? MSC-certified fish? Fair Trade coffee or chocolate? Paul Rice, the president and CEO of Fair Trade U.S.A, isn't worried by the clutter. All the labels, he says, reflect a big trend -- the growing appetite of food shoppers for more "transparency and traceability." Says Rice: "Consumers want to know where their stuff is coming from. They want to know if it's safe. They want to know if it's healthy. They want to know what the impact is on the environment." "Consumers are increasingly using their purchasing decisions to express their values," he says. Of course, we've been hearing for decades that consumers are voting with their dollars; the trouble is, too many of us vote for crap too much of the time. But -- an...

Full article: http://www.greenbiz.com/blog/2011/09/30/why-fair-trade-th...

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