29 Sep '11, 3pm

Meet the Change Makers: Steering Ford Toward Sustainability

Meet the Change Makers: Steering Ford Toward Sustainability

Checking industry claims with NRDC's sustainability experts Alone among its Motown rivals, Ford outran bankruptcy during the fiscal crisis. For this and for developing a genuinely greener lineup of hybrids, electric vehicles and higher mileage cars, Ford deserves praise, said Roland Hwang, NRDC’s transportation program director in San Francisco. For example, under CEO Alan Mulally, Ford has re-geared its product offering to emphasize fuel-saving options across more of its offerings. In mid-September, it ended production of the Crown Victoria sedan, a fuel-economy laggard that averaged just 16 mpg in the city. The broad shift has proven Ford can make money selling more efficient, in some cases smaller, vehicles, said Hwang. "Ford’s return to profitably this year has been impressive," he said, and unlike past years, "earnings weren’t driven by pickups or SUVs." Yet this fisc...

Full article: http://www.onearth.org/article/change-makers-ford-sustain...

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