29 Sep '11, 2pm

Google <3 Solar Power

Purchasing a solar system is a major home improvement, but the upfront cost has historically been one of the biggest barriers for homeowners . Solar installers across the country don't always have the resources to find financing for customers, or the capital to provide it themselves. And for investors like Google, banks and others, it can be difficult to enter a fragmented solar market with many companies, and get connected to individual homeowners. That's where Clean Power Finance comes in. They've developed an open platform that connects installers with investors like Google to provide financing to homeowners. Solar installers sign up with Clean Power Finance to get access to the company's comprehensive sales solutions, including consumer financing from investors, like the Google fund. This enables installers to sell more systems and grow their business. The installer bu...

Full article: http://www.treehugger.com/files/2011/09/google-invests-75...

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Google = Google+

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cleantechnica.com 27 Sep '11, 11pm

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