29 Sep '11, 2pm

The Electric Car Branding Trick Even Nissan's Leaf is Missing

The Electric Car Branding Trick Even Nissan's Leaf is Missing

Why aren’t the headlines about what a cool experience it is to drive an electric car? It is such a clear differentiator. Sports cars and Harley Davidsons are all about the experience. Sure, the electric car is not for those who would miss the growl of an ICE. But fans wax on about the experience, comparing it to a ride in a corporate jet or praising its quiet peacefulness. One ardent LEAF fan called it, “Insanely wonderful” and told me, “It’s the first thing I’m buying when my company goes public.” Michael Carmichael writes in the Huffington Post that its acceleration is “…just like the Starship Enterprise.”

Full article: http://www.triplepundit.com/2011/09/electric-car-branding...

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