28 Sep '11, 10pm

3 fresh online boutiques that only stock eco-friendly fashions

sells classic and current clothing and accessories for women at very reasonable prices — but they are also on a mission. Jennifer Miller, the founder and president of the company, founded the store (the brick and mortar is located in Charleston, W. Va.) with the idea that fundraising for animal protection could be easier if she had a business from which to educate and inform. Each year, five new "missions" are established (wildlife conservation, emergency relief for animals in crisis, and circus animal rescue are just some of them). When customers — whether online or in the store — make a purchase, they decide to which mission their donation (5 percent of the sale) will go.

Full article: http://www.mnn.com/lifestyle/natural-beauty-fashion/stori...

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