27 Sep '11, 7pm

JC Penney Objectifies Women to Sell Men's Clothing | Care2 Causes

JC Penney Objectifies Women to Sell Men's Clothing | Care2 Causes

It seems JC Penney has moved from girls to women. A couple of weeks ago, the company came under fire for selling an “I’m Too Pretty To Do Homework” t-shirt . Outraged parents and insulted girls got the company to remove the t-shirt. But perhaps that shirt wasn’t just a slip up and instead is part of a company culture that promotes the objectification of women and girls. Now JC Penney has a commercial on its YouTube channel that uses a sexualized video of a bikini-clad woman to sell men’s clothing. The 30 second commercial starts with a man saying “JC Penney understands that you don’t like advertising for clothes. Who does?” He then goes on to say that if you take a look at the “smart fashion choices” that they’ll show you something great. The rest of the commercial shows a scene of bikini-clad Phoebe Cates from Fast Times at Ridgemont High alongside a series of shots of me...

Full article: http://www.care2.com/causes/jc-penney-objectifies-women-t...

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