27 Sep '11, 12pm

Why a Former GE CSO is Taking the Plunge to a Water Startup | GreenBiz.com

Why a Former GE CSO is Taking the Plunge to a Water Startup | GreenBiz.com

After more than two decades working his way up the ranks at GE, Jeff Fulgham took a hard look at his past achievements in the water business, and looked out ahead its future prospects. Worsening water shortages and rising water prices in ever more regions, he concluded, all meant that the typically sleepy world of water was about to start roiling. As Chief Sustainability Officer at GE Power & Water, there were plenty of ways to tap into the opportunity. But Fulgham, 52, saw another option. In mid September, he started as employee No. 3 at Banyan Water , a San Francisco-based startup that is barely a year old. He enters as the company's chief sales officer. A well-connected industry insider, Fulgham is tasked with scaling up a young business and guiding a team of decades-younger MBAs to build a new kind of water business. The move comes as a surprise to many in the business...

Full article: http://www.greenbiz.com/blog/2011/09/27/why-former-ge-cso...

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