26 Sep '11, 8pm

Another reason to like @Patagonia - encouraging people to buy their products used instead of new:

Ever the maverick Patagonia gets a little crazy once again. As an extension of their long running Common Threads program (where they take back old outdoor garments for recycling into new fibres) they've now partnered with eBay , the world biggest online second-hand marketplace, to promote the sale of secondhand clothing and footwear. Yvon Chouinard, founder and owner of Patagonia said of the concept's launch. "This program first asks customers to not buy something if they don't need it. If they do need it, we ask that they buy what will last a long time - and to repair what breaks, reuse or resell whatever they don't wear any more. And, finally, recycle whatever's truly worn out." He also notes that, "We are the first company to ask customers to take a formal pledge and be partners in the effort to reduce consumption and keep products out of the landfill or incinerator." B...

Full article: http://www.treehugger.com/files/2011/09/patagonia-says-bu...

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