26 Sep '11, 12pm

The Problems with Green Marketing -- and How to Solve Them

The Problems with Green Marketing -- and How to Solve Them

Recently I sat down to discuss the state of green marketing with Laura Ries, president of Ries & Ries . Along with her father and business partner, Al Ries, they are two of the world's best-known marketing consultants and authors of such classics as Positioning: The Battle For Your Mind and most recently, War in the Boardroom . Claudia Girrbach: What's wrong with a green message and brand position? Laura Ries: Just being green is not enough. The purists look for green products. But the majority of people don't make decisions purely on green. Although many consumers think green is nice, when given a choice they select the brand they like or the lowest-priced product. For many green brands that leaves them nowhere, since they are not the cheapest and own a weaker brand position. CG: Why does the consumer find green a weaker offering? LR: Consumers perceive that green is not ...

Full article: http://www.greenbiz.com/blog/2011/09/26/problems-green-ma...

Tweets

Crowdsourcing green

marcgunther.com 02 Oct '11, 6pm

Pat Fuller, the Northwestern student, is on his way. A fellow grad student who had won an award told him about Innocentive...

Green and Sustainable Marketing, Communications...

greenbiz.com 24 Sep '11, 2am

Green and sustainabilty marketing present unique challenges, not the least of which is the lack of standards for determini...

Fathers less likely to die of heart problems compared to childless men: Study

Fathers less likely to die of heart problems co...

straitstimes.com 27 Sep '11, 2am

Fatherhood may be a kick in the old testosterone, but it may also help keep a man alive. New research suggests that dads a...

Social Innovation: Solving the Society's Most S...

justmeans.com 26 Sep '11, 6pm

Social Innovation: Solving the Society's Most Stubborn Problems Social innovation essentially means developing innovative ...

Avoiding the Affiliate Marketing Landmines at T...

adsighted.com 27 Sep '11, 10am

You will always be able to make excellent money from affiliate marketing, but you must understand that it can be a rough r...

Affiliate Marketing - Acorn Domains: Evening al...

acorndomains.co.uk 25 Sep '11, 6pm

We are, like many of you selling domain names that have 1st page results on Google, and a lot of the responses are interes...

Happy Green Monday! Value of #greenbuilding & V...

gbca.org.au 26 Sep '11, 12am

In only a few short years, Green Star buildings have captured serious attention, now accounting for as much as 30% of the ...

Choosing The Right Marketing Agency Leeds

adsighted.com 27 Sep '11, 10am

Making profits and earning credibility with consumers is very important for all companies. They therefore use marketing ag...

Search Engine Marketing Wrap-up Sept 25

Search Engine Marketing Wrap-up Sept 25

pandia.com 25 Sep '11, 9am

10 articles on search engine marketing and optimization that actually make sense. An SEO Checklist for New Sites – Whitebo...

wrist shot: orange & green

wrist shot: orange & green

deluxeduck.livejournal.com 26 Sep '11, 4pm

Recent Entries Friends Archive User Info RSS deluxeduck Excess Baggage "Nothing succeeds like excess" - Oscar Wilde wrist ...

Games: An Emerging Marketing Path to Green Consumers

Games: An Emerging Marketing Path to Green Cons...

triplepundit.com 20 Sep '11, 8am

Name brand companies are now deploying games to connect with targeted customers. One example is Century 21, which partnere...

WWW.AUDREYLIM.COM: Green pleated maxi skirt

audreylim.com 25 Sep '11, 4pm

Last piece available. *Brand new instock* Email me at [email protected] if you would like to purchase it :) Writt...

Does polyethylene installed in the ceiling caus...

greenbuildingadvisor.com 21 Sep '11, 5pm

I live in Minneapolis Minnesota. Is there any problem with installing a polyethylene barrier in the ceiling? The insulatio...

Forum on human rights runs into problems with v...

straitstimes.com 24 Sep '11, 9am

A forum on human rights and democracy organised by the Singaporeans for Democracy (SFD) political association ran into som...

Yikes! Does Sponge Bob Really Cause Learning Problems in Kids?

Yikes! Does Sponge Bob Really Cause Learning Pr...

planetgreen.discovery.com 18 Sep '11, 9pm

Cartoons aren’t what they used to be. I’m sure nearly every generation has said that but even still, I can’t help it. What...