26 Sep '11, 6am

Public Believes CSR More Important Than Ever In Tough Economy: It has generally been believed that as an econom...

Public Believes CSR More Important Than Ever In Tough Economy: It has generally been believed that as an econom...

Public Believes CSR More Important Than Ever In Tough Economy It has generally been believed that as an economy suffers, the general public would prefer companies put their money into their employees, rather than philanthropic causes. A new white paper from the Global Monitor finds that the opposite is actually true. When money gets tight and the economy tanks, people worry about their revenue streams. Unemployment rises, and they worry about losing their jobs and paying the bills. This mentality has long been thought of as a primary reason why businesses and organizations believed that corporate social responsibility took a backseat during tough economic times. However, "Risk & Responsibility: Marketing CSR in a Time of Economic Turmoil," turns that idea on its ear. The white paper has shown that consumers want more CSR during these tough times and companies should not us...

Full article: http://www.justmeans.com/Public-Believes-CSR-More-Importa...

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