25 Sep '11, 12pm

The Bottom-Line Brand Benefits to Changing Consumer Behavior

The Bottom-Line Brand Benefits to Changing Consumer Behavior

Nature of Business radio, created and hosted by Chrissy Coughlin, is a weekly show on business and environment. This week I speak with Susan Hunt Stevens President and Founder of Practically Green. Practically Green is a consumer-based web site that provides its users with green resources and recommendations creating opportunities to make individual decisions while sharing with friends. Through a point system based loosely on the LEED point system, users are able to create their own path towards a more sustainable lifestyle. No preaching, just gamification at its best and fun. CBS has referred to Practically Green as "giving you the confidence to change." Clearly, that is where it all starts. Sparked by her curiosity about environmental health issues, Susan realized early on that there simply was not a framework out there to understand what choices existed, what made the m...

Full article: http://www.greenbiz.com/blog/2011/09/25/bottom-line-brand...

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