24 Sep '11, 4pm

A Six-Ingredient Recipe for Sustainability

A Six-Ingredient Recipe for Sustainability

I spoke recently about strategic sustainability to members of the Silicon Valley Leadership Group , a 350-company business association here in the heart of innovation. During the Q&A period, one of the sustainability directors attending asked for a short recipe of what companies should be thinking and doing. It's telling that even among this group of dedicated sustainability leaders at companies dedicated to sustainability, there are still questions about just how they should proceed. In the interest of giving everyone a leg up, below is my six-ingredient recipe: Think about "What Business Are You Really In?" What's the real value proposition you're offering to your customers? Not the physical artifact you're in the habit of producing, but the actual benefit they gain from using it. That's the business you're really in; now think about how you can deliver that benefit with...

Full article: http://www.greenbiz.com/blog/2011/09/24/six-ingredient-re...

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