23 Sep '11, 12pm

What Climate Action Day Can Teach Marketers About Engagement

If a tree falls in the woods and nobody is around to hear it, did it really make a sound? Marketers and event planners too frequently face the question when campaigns fail to meet participation targets. Here's a challenge for anyone trying to promote a green event, cause, product or service: How do you capture people's attention and sustain it? How do you get mindshare? The organizers of 350.org , a global grassroots movement founded by Bill McKibben to solve the climate crisis, are using engagement marketing to promote Moving Planet , a worldwide climate action rally led from the bottom up by people in over 168 countries. 350.org is using online campaigns, grassroots organizing, and mass public actions leading up to its third annual Climate Action Day, which takes place on September 24, 2011. Engagement marketing, sometimes called "experiential marketing" or "participatio...

Full article: http://www.greenbiz.com/blog/2011/09/23/what-climate-acti...

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Blog updated: Green Day

Blog updated: Green Day

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