23 Sep '11, 12pm

4 Ways Any Company Can Take Part in the 'New Sharing Economy'

4 Ways Any Company Can Take Part in the 'New Sharing Economy'

The terms "collaborative consumption" and "sharing economy" have been popping up in the news media with increasing frequency over the past few years, appearing in The New York Times , Forbes , Fast Company and others. Time Magazine went as far as to label collaborative consumption one of the "10 Ideas that Will Change the World." But what does it mean? The accepted definition is one that refers to an economic model based on the sharing, swapping or renting of products or services, rather than ownership. O.K. That sounds good, but what here is actually new? People have been borrowing and sharing for as long as they have had neighbors. People have taken advantage of carpool lanes by sharing rides and community gardens have existed for generations. So why all the attention now? It's something we've been thinking about at Ford for some time, and more so lately, as we just sign...

Full article: http://www.greenbiz.com/blog/2011/09/23/4-ways-any-compan...

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