NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?

The reason Lynch and NASCAR chose Sunoco Green E15 is because they believe it’s a win-win-win solution for them in terms of quality (high-performance racing fuel), values that matter to their audience (creating American jobs and fostering energy independence), and the environment (reducing harmful emissions). This reasoning might not work too well with environmentalists, but it is a great example of the green path NASCAR is trying to create – they’re very business-minded. Their goal is to carefully engage with their audience and frame the changes in terms that are most acceptable for them.

Full article: http://www.triplepundit.com/2011/09/nascar-green-job-lips...

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@CarlosViescaLob » 28 Sep '11, 9pm
Las acciones en #sustentabilidad deben vincularse con expectativ. del mercado: Caso #NASCAR [link] vía @triplepundit
@DanHill_DC » 28 Sep '11, 4pm
But..How much of gate lost if they actually acknowledge climate change? Aka, not knowing customer | NASCAR goes green [link]
@PBers » 28 Sep '11, 4pm
Finally, commentary on an absurdity--NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link] via @triplepundit
@washdrops » 26 Sep '11, 7pm
RT @nascarwriter: NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link] via @triplepundit Good piece on NASCAR's green efforts.
@BobMargolis » 26 Sep '11, 4pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link] via @triplepundit Good piece on NASCAR's green efforts.
@argus27 » 24 Sep '11, 12pm
TriplePundit Blog : NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link] #climatechange
@USAmericanAlert » 24 Sep '11, 7am
Please NASCAR, say it ain't so... #tcot #wcot #sgp #tlot #hhrs #ocra #teaparty #p2 #UN #Agenda21 #CO2 [link]
@CareerAndBizOps » 24 Sep '11, 4am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: “The incongruity is part of what makes going green i... [link]
@Sun_raven » 24 Sep '11, 4am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: If you ask Mike Lynch, managing director of green in... [link]
@greenexistence » 24 Sep '11, 3am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: Yet, there are millions of NASCAR fans who are expos... [link]
@BigDealRocker » 23 Sep '11, 9pm
[link] NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: Earlier th... [link] #sleep #ad #hillspet
@SMCCorporatePR » 23 Sep '11, 8pm
#NASCAR looks to go #green. Can this actually be accomplished or is it just #greenwashing? [link]
@ognicco » 23 Sep '11, 8pm
RT @3blnow: NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? via @triplepundit [link]
@GreenCarMag » 23 Sep '11, 7pm
#greenjobs NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? - Triple Pundit [link]
@BusinessEarth » 23 Sep '11, 3pm
More talk about @NASCAR's #green efforts, and why it matters to the mass-market - [link]
@NeiraSchliemann » 23 Sep '11, 3pm
V8 358ci 700hp. 4,5m/g !! RT @AngryAfrican: NASCAR Goes "Green": A good Job or a Lipstick on a Pig? [link] #greenwash
@AngryAfrican » 23 Sep '11, 2pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link] #CSR #sustainability
@eric4772 » 23 Sep '11, 1pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: Earlier this week NASCAR announced race cars had rac... [link]
@ecolibris » 23 Sep '11, 10am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link] via @triplepundit
@greenmarketTV » 30 Sep '11, 1pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? via @triplepundit [link]
@KUZUKA » 30 Sep '11, 1pm
NASCAR Goes Green: A Job Well Done or Lipstick on a Pig? [link] via @triplepundit
@greenscenegirl » 25 Sep '11, 2am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]
@CCARGreenLink » 24 Sep '11, 4pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]
@NoAgenda21 » 24 Sep '11, 1pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]
@ron49white » 24 Sep '11, 4am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: If you ask Mike Lynch, managing director of green in... [link]
@GailMcCo » 24 Sep '11, 4am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: If you ask Mike Lynch, managing director of green in... [link]
@1m_Peter » 24 Sep '11, 4am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: If you ask Mike Lynch, managing director of green in... [link]
@RacingTwt » 24 Sep '11, 4am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: Earlier this week NASCAR announced race cars had rac... [link]
@Sun_raven78 » 24 Sep '11, 4am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: If you ask Mike Lynch, managing director of green in... [link]
@premiergreenpro » 24 Sep '11, 4am
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]
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NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]
@MyGreenMBA » 23 Sep '11, 10pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? via @triplepundit [link]
@trevorbayne21 » 23 Sep '11, 9pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?: Earlier this week NASCAR announced race cars had rac... [link]
@triplepundit » 23 Sep '11, 9pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]
@3blnow » 23 Sep '11, 9pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]
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NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]
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@3blnow » 23 Sep '11, 7pm
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@NascarXChic48 » 23 Sep '11, 1pm
NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig? [link]