23 Sep '11, 10am

NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?

NASCAR Goes Green: A Job Well Done or a Lipstick on a Pig?

The reason Lynch and NASCAR chose Sunoco Green E15 is because they believe it’s a win-win-win solution for them in terms of quality (high-performance racing fuel), values that matter to their audience (creating American jobs and fostering energy independence), and the environment (reducing harmful emissions). This reasoning might not work too well with environmentalists, but it is a great example of the green path NASCAR is trying to create – they’re very business-minded. Their goal is to carefully engage with their audience and frame the changes in terms that are most acceptable for them.

Full article: http://www.triplepundit.com/2011/09/nascar-green-job-lips...

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