22 Sep '11, 6pm

Nathan Schock on the Evolving World of Sustainability Communications | Sustainable Life Media via @SustainBrands

It wasn’t that long ago that choosing to focus on sustainability – or go green - stood to earn companies positive news coverage and public praise. Image consultants were urging companies to go green before regulators or shareholders forced them to so that they could gain “first-mover” advantages for their corporate reputation. But as more and more companies have jumped on the sustainability bandwagon, those days have largely come to an end. Business is now expected to focus on sustainability issues and US media are much less likely to cover the latest corporate greening initiative. According to cleantech communicators, this shift has been occurring for a while and companies will have to adapt to a changed media landscape. There are still opportunities for coverage, but companies will have to become better storytellers and communicate their relationship to the issues of the...

Full article: http://www.sustainablelifemedia.com/news_and_views/articl...

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