22 Sep '11, 1pm

Science Communication: Training for the Future

Yesterday I arrived in Las Vegas, Nevada, for another installment of an enterprise to which I’ve been increasingly devoted over the last year: Training scientists in communication, public engagement, and media outreach. Working with the National Science Foundation , but also sometimes on my own, I’ve now probably been involved in training over a thousand scientists in these, er, “arts.” In this, I’m just one part of a much broader communication and outreach wave that is sweeping the science world. This wave, in my view, has built up for two related reasons: 1) ongoing frustration in the research community over the failure to get its knowledge “out there”—successfully disseminated—especially on controversial subjects like climate change and evolution; 2) the decline of science coverage itself in the traditional media, and the concomitant rise of the new media. This developm...

Full article: http://www.desmogblog.com/science-communication-training-...

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