22 Sep '11, 12pm

IF11 Preview: GE's Mark Vachon on Lessons from the Ecomagination Challenge

IF11 Preview: GE's Mark Vachon on Lessons from the Ecomagination Challenge

In the runup to our Innovation Forum 2011 , we are conducting a number of short interviews with some of the presenters at the event, which takes place October 11-13 in San Francisco. Our latest preview comes from Mark Vachon, GE's vice president of Ecomagination , the company's sustainability strategy that has generated $85 billion in revenue through last year. The company took the initiative to the next level with its Ecomagination Challenge, a $200 million experiment that taps the ideas of students and external businesses and entrepreneurs to solve our energy challenges. In some ways, the Ecomagination Challenge changed the way GE does business, Vachon said, particularly in the way is works with partners. In this interview, he offers a sneak peek of his presentation at our upcoming Forum and discusses what the Ecomagination Challenge has taught GE about innovation. Tilde...

Full article: http://www.greenbiz.com/blog/2011/09/22/if11-preview-ges-...

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