22 Sep '11, 11am

Why Small Businesses are Worthwhile Causes for Big Businesses

Why Small Businesses are Worthwhile Causes for Big Businesses

Recently, I was taken to task for writing that small businesses are a “cause” that large corporations should take on. I was chided on the grounds that cause-marketing is, by definition, a partnership between a for-profit and non-profit . Small businesses aren’t nonprofits, hence they don’t qualify as a cause. But they do. Here’s why. The “cause” in cause marketing shouldn’t be the nonprofit; it should be the problem the nonprofit is trying to solve: homelessness, cancer, unmotivated or uneducated young people, inadequate health care. And why do we want to take care of homeless people, cure cancer or give young people adequate skills to be productive? The no-brainer answer is, of course, that it is the right thing to do. It’s what the social contract is all about. The deeper answer is that we want to build and live in strong communities, communities where we are safe, where...

Full article: http://www.triplepundit.com/2011/09/why-small-businesses-...

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