21 Sep '11, 1pm

5 growth areas for sustainability spending in 2012

Now is budget-planning time for many a business, when execs must pinpoint next year's strategic priorities and ask themselves how to maximize business revenues for 2012. It's a tricky game, attempting to match annual sales targets with real market opportunities, one that annually produces winners and losers. Add sustainability into the equation and you've an even more complex market challenge ahead. It already takes up a considerable chunk of marketing budgets -- although savvy shareholders and consumers are becoming adept at spotting greenwash and smokescreens created around technologies that might not have even surpassed the pilot stage yet. And the process of identifying sustainable spending priorities that match wider business objectives is no easy task. At Verdantix, our research into sustainable business spending across Australia, Canada, the U.K. and the U.S. helps ...

Full article: http://www.greenbiz.com/blog/2011/09/21/5-growth-areas-su...

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