21 Sep '11, 10am

New 100% recycled kicks by @Puma? Yes please.

New 100% recycled kicks by @Puma? Yes please.

Unless you’ve been hiding under a rock for the last 40 years, you’ve probably seen the Puma Suede shoe more than a few times. Famous for its bright colors and unique lacing, the Puma Suede has been a fashion must-have for musicians and “cool kids” alike since it first came on the scene in 1968. And now, the iconic shoe is going recycled. The Puma “Re-Suede,” which debuted on Friday, is a retooled version of the brand’s go-to shoe that is made from 100 percent recycled materials. The brand banished animal products from its new shoe by replacing natural suede with a synthetic ultra-suede material made from 100 percent recycled polyester fibers. The polyester is produced by a chemical recycling process that reduces energy consumption and CO2 emissions by 80 percent compared to the production of virgin materials. The Puma Re-Suede outsole is made from Double R Rice Rubber , wh...

Full article: http://earth911.com/news/2011/09/21/puma-recycled-shoes/

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