20 Sep '11, 3pm

Sustainability Drives Competitive Advantage in Food Industry Supply Chain

Sustainability Drives Competitive Advantage in Food Industry Supply Chain

In short, the more immediate and concrete convenience and taste profile functionality of carton packaging creates incentives (for consumers, food manufacturers and retailers) beyond the less immediate, less concrete desire to help the planet. This alignment of immediate benefits (convenience, taste) and long-term benefit (environmental responsibility) creates a unique and powerful “path to permission” that helps unlock the business value of sustainability as a competitive brand advantage.

Full article: http://www.environmentalleader.com/2011/09/20/sustainabil...

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In its previous life, this corner grocery was a shipping container via @grist

In its previous life, this corner grocery was a...

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