20 Sep '11, 3pm

Thanks! @the_ecologist H&M agrees to clean up its polluting ways - nice one @greenpeace

Thanks! @the_ecologist H&M agrees to clean up its polluting ways - nice one @greenpeace

Following the Greenpeace campaign against the use of the toxin NPE in leading clothing brands, H&M have agreed to eliminate the use of hazardous chemicals from all production processes associated with its products by 2020. The company had originally appeared reluctant to change its ways, claiming, in a statement to the Ecologist , that the Greenpeace study on the release into Chinese rivers was ‘untrustworthy’. However, the company has since changed tack following Greenpeace’s 'Detox' campaign during which thousands of people took action against the store, including smothering the windows of the high street chain's stores with 'Detox our future!' stickers.

Full article: http://www.theecologist.org/green_green_living/clothing/1...

Tweets

Thank you! After just 5 days H&M has responded to a flood of tweets & facebook updates & publically committed to #Detox.

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