20 Sep '11, 1pm

Why Should Your Business Should Care About Corporate Social Responsibility

Why Should Your Business Should Care About Corporate Social Responsibility

The lifeline of corporate social responsibility has seemed to follow the romantic development of a love interest. We started in an age of corporate philanthropy where companies tried to get attention and impress consumers with their largess in order to win devotion. We have moved through strategic philanthropy where firms were more intentional with their giving, more focused and more demanding that there be a return on that “investment.” We have landed in an era of social responsibility, transparency and accountability. Hopefully because we have evolved, but more likely because of the easy access to information. Our romantic interests (the consumers) now know everything about us, and we can’t fake it with a photo from 20 years and 20 pounds ago.

Full article: http://www.triplepundit.com/2011/09/business-care-about-c...

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